However recently, in the world of posters advertising mainstream films, that adage is hitting closer and closer to home. Earlier you may remember that I wrote about one of the theatrical posters for the American version of The Girl with the Dragon Tattoo, with star Rooney Mara standing topless, embraced by co-star Daniel Craig. I thought that was a bold and daring shot, especially from a photography standpoint. Some of you agreed, while others thought it was pandering, with nudity for the sake of nudity.
So here we have an early theatrical poster for Nurse 3-D, a film scheduled for release in 2012 (principal photography doesn’t start until September). The star of the film, Paz De La Huerta – of Boardwalk Empire fame – is depicted as you see above, bloodied and sinister looking.
She’s also completely nude. So nude that if you take a closer look at the photo, you can see a light tuft of pubic hair.
This is a film that will be distributed wide by Lionsgate. Looking into it more, the shot, which first debuted in a recent issue of V Magazine, is the brainchild of Lionsgate Marketing Officer Tim Palen, who, I was not surprised to discover, designed some of the awesome posters for the annual blood drives sponsored by the Saw franchise, a few of which I’ll post here.
Now of course, it’s highly unlikely that this is the final poster that you’ll see in theaters, but it seems that there has been a shift in marketing where now sex must sell as all costs, and the mandate is clear that almost nothing is left to the imagination anymore.
Personally, the shot is amazing. It’s an instant souffle of sex and violence all wrapped in a pretty package. With the stark lighting and the off-white background, the look is almost saccharine in nature. With a start as strong as this, I’m very interested to see where they go next with the posters for this film. Nurse 3-D is certainly a horror film with a twist to it, and regardless as to the quality of the film itself, the ad campaign will be sure to turn more heads than stomachs.