However recently, in the world of posters advertising mainstream films, that adage is hitting closer and closer to home. Earlier you may remember that I wrote about one of the theatrical posters for the American version of The Girl with the Dragon Tattoo, with star Rooney Mara standing topless, embraced by co-star Daniel Craig. I thought that was a bold and daring shot, especially from a photography standpoint. Some of you agreed, while others thought it was pandering, with nudity for the sake of nudity.
So here we have an early theatrical poster for Nurse 3-D, a film scheduled for release in 2012 (principal photography doesn’t start until September). The star of the film, Paz De La Huerta – of Boardwalk Empire fame – is depicted as you see above, bloodied and sinister looking.
She’s also completely nude. So nude that if you take a closer look at the photo, you can see a light tuft of pubic hair.
This is a film that will be distributed wide by Lionsgate. Looking into it more, the shot, which first debuted in a recent issue of V Magazine, is the brainchild of Lionsgate Marketing Officer Tim Palen, who, I was not surprised to discover, designed some of the awesome posters for the annual blood drives sponsored by the Saw franchise, a few of which I’ll post here.
Now of course, it’s highly unlikely that this is the final poster that you’ll see in theaters, but it seems that there has been a shift in marketing where now sex must sell as all costs, and the mandate is clear that almost nothing is left to the imagination anymore.
Personally, the shot is amazing. It’s an instant souffle of sex and violence all wrapped in a pretty package. With the stark lighting and the off-white background, the look is almost saccharine in nature. With a start as strong as this, I’m very interested to see where they go next with the posters for this film. Nurse 3-D is certainly a horror film with a twist to it, and regardless as to the quality of the film itself, the ad campaign will be sure to turn more heads than stomachs.
As I was doing my daily rounds of site reading, I came across this theatrical poster for the upcoming U.S. version of Steig Larsson’s first book in his Millennium Series, The Girl with the Dragon Tattoo.
Of course, what is remarkable about this poster is the fact that the lead actress, Rooney Mara, is topless, showing off her pierced (which she specifically got for her role as heroine Lisbeth Salander) nipples posing with co-star Daniel Craig. As a photo, it’s certainly pretty compelling stuff. The lighting is bold, the expressions stark with a slight hint of ambiguity. The way in which the two hold each other expresses both defiance and protection.
In short, it’s an amazing shot.
What’s even more amazing about it is that it was even made for distribution. Looking around the Web, there have been reports that this version of the poster has made it into theaters, slightly altered with a yellow crime scene-style tape over her breasts saying “This Film Is Not Yet Rated” (It releases in December). In a modern day where most movie posters are Photoshopped one-offs with floating heads, a shot like this really tells the viewer they’re in for something different.
Even the original Swedish version of the films, starring Noomi Rapace had less than exciting theatrical posters, guilty of the same lame design and Photoshop aesthetics that have made movie posters pretty much become a lost and lagging art form. Of course, one could argue that a poster with nudity and stark design would be right up the alley of an artist like David Fincher, it certainly gives me a good amount of hope that the art form of the movie poster isn’t quite dead yet.
It remains to be see whether shots like this will be a one of a kind effort, or if the possibility that filmmakers will want to start ensuring that the marketing of their films take more risks in order to show audiences that their latest opus is far more than a weekend at Disneyland.
The U.S. Version of The Girl with the Dragon Tattoo is scheduled for release on December 26, 2011. Here’s a peek at the teaser trailer: